Kenmore is a long-standing American brand, known for a wide range of home appliances like refrigerators, washers, dryers, and ranges, as well as vacuums and cookware, often featuring smart designs and performance for everyday tasks. For the newest dishwasher product launch I conceptualized and art directed the photo shoot including set design, propping and staging, and talent management. The goal was to highlight the new dishwasher lineup while highlighting innovative new features. Photos were ultimately used for anything from training guides to in store POP.