Crystal Clean’s mission is to revolutionize cat care by delivering the safest, smartest, and most advanced odor absorbing litter on the market. We started by creating a brand identify for the (main) company North Star Pets and moved into the branding for their first product Crystal Clean Cat Liter. Crystal Clean Liter had to fit under the umbrella of North Star Pets but have its own unique eye catching design. We created the packaging design and worked with printers to get the right bag design and printing techniques as spot varnish and see through windows to showcase it as a quality brand. Once the packaging was finalized we took the brand identity and applied to the shipping box, flyers, Amazon store and a full Shopify website redesign.